Cadence

Build and Nurture Pipeline

Take the guesswork out of pipeline generation, lead nurture, and customer renewals. Orchestrate every call, email, and meeting effortlessly. AI helps you prioritize the right buyers while providing valuable insights to improve every interaction.

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4.5 on G2

Inefficient workflows hold back even the best revenue teams. Cadence is designed to remove roadblocks and let your team focus on the high-value tasks that close more deals, faster.

Challenge #1: Inefficient prospecting leads to missed opportunities

Engage your best prospects when it matters most

Convert more leads with repeatable, scalable prospecting workflows. Keep them engaged with proven-to-win cadence frameworks and evaluate the effectiveness of your messaging with A/B testing. All responses, clicks, and views are tracked, giving you powerful analytics to refine your prospecting playbooks and generate quality pipeline.

Challenge #2: Time wasted on manual tasks

Cut the busywork to close more deals

Save time on administrative tasks: Salesloft automatically captures every activity, enriches missing contact details with AI, and syncs critical buyer intent data to your CRM. Plus, automation rules replace repetitive processes your team would normally handle manually — like sending follow-ups and updating deal stages — allowing sellers to redirect their time towards higher-value activities.

Challenge #3: Standing out in a crowded market

Personalize without slowing down

Multi-channel cadences help sellers connect with buyers in their preferred communication channels while improving engagement by 4.7x.* Generative AI simplifies personalization by analyzing buyer data to draft context-rich emails in seconds. Third-party integrations such as Vidyard and Seismic let you send curated content like custom videos or tailored sales material for personalized touches.

Challenge #4: Siloed workflows

Work the way you want to work

Engage with buyers from anywhere — whether that’s at a desk or on the road. Salesloft Connect Chrome extension lets you access the full platform from your preferred web application, including your CRM. With Mobile for iOS and Android, you can run cadences and manage your day-to-day operations at any time, from any place.

Salesloft Cadence keeps you focused on building meaningful connections, so you can continue building pipeline.

Focus on targeted outbound execution

Conductor AI prioritization brings your most engaged contacts to the top of your list. Power through prospecting with the flexibility to sort steps by channel, time zone, and account.

Cadence Focus Zone

Focus on targeted outbound execution

Conductor AI prioritization brings your most engaged contacts to the top of your list. Power through prospecting with the flexibility to sort steps by channel, time zone, and account.

Dialer/Messenger

Connect with buyers seamlessly

Call buyers directly from the Salesloft platform, a cell phone, or a hard-lined phone without missing any data.

Our sales dialer captures all of the important details automatically, or if you already have a dialer you love, that’s OK too — our platform works seamlessly with third-party dialers. You can also connect with buyers via text using our messenger to boost engagement.

Calendaring

Book meetings easily

Say goodbye to endless email exchanges and hello to faster bookings. Salesloft Meetings integrates your calendar with your outbound communications, allowing recipients to schedule time with you directly from your emails.

Templates/Snippets

Boost response rates with proven messaging

Save time with reusable, customizable messaging templates for common scenarios. Or, use snippets to quickly insert frequently used content — like industry-specific details or answers to common questions — into your emails in seconds.

Hot Leads

Prioritize your most engaged buyers

Identify and prioritize prospects based on their engagement, such as email opens, link clicks, or website visits. Strike while the iron is hot by engaging those most likely to convert.

What customers say about Cadence

It’s been cool to see going from virtually nothing — or even in the case of cadences, complete chaos/the Wild West — to structured, standardized best practice approaches in several different parts of the process or the business and our processes using Salesloft.

Mizelle Hornilla

Business Transformation Manager

Cadences, the ability to book meetings directly from Salesloft — [reps] can do everything from Salesloft and are choosing not to even go into Salesforce anymore sometimes. It’s a big step up in terms of organisation and efficiency.

Jules Malâtre

Sales Operations Manager

On the sales side, the cadence management is phenomenal. It's awesome that they are able to take a list from [Microsoft] Dynamics, put them into a cadence, and then they're set to go for 30 days or however long their cadence is.

Liz Willis

Sales Tech Specialist

I absolutely love cadences and how easy it is to create them for targeted use and consistent messaging. I'm not the most organized person, so ensuring I am making outreaches with proper spacing and messaging is amazing.