Cadence

4.5/5ON G2 · 4,200+ reviewsG2

Sales Engagement Software
To Power Pipeline.

  1. Reliable pipeline

    Target the right leads and keep them engaged with proven-to-win frameworks.

  2. More time to sell

    Automate repetitive admin tasks so sellers can redirect time to selling.

  3. Better buyer experiences

    Repeatable frameworks to deliver relevant, personalized experiences at scale.

Salesloft Contacts page showing AI-powered account research for Wavelink, with tabs for Executive Summary, Sales Angles, Financials, and Buying Group alongside contact activity stats and open opportunities.

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Account agents at your service

Turn hours of work into minutes with AI account agents that research accounts, identify buyers, and draft personalized emails instantly.

Slide 1 of 5: Account agents at your service

  • gartner iconGartner Peer Insights™ Customers’ Choice
  • grid leader iconG2 Enterprise Sales Engagement Leader
  • forrester iconForrester Wave Leader
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“Salesloft rolled up their sleeves and became a true extension of our team.”
Brian Fretschel,VP, Digital Selling Excellence, Emerson
“Since implementing Salesloft, the team is consistently generating 5 times more qualified opportunities per month.”
David Kula,VP of Business Development, Fushion Management Services
“Salesloft allows us to be more strategic, focused on personalization and ensuring that we are reaching out at the right time with the right message to the right person.”
Jestine Cervera,Director of Business Development, Experian

Less friction.
More pipeline.

Cadences are designed to make your team’s workflows more efficient, so they can focus on the high-value tasks that close deals.

Target & convert the right prospects. Find the right leads faster with the Buyer Identification Agent, keep them engaged with proven Cadence frameworks, and track every interaction to sharpen your prospecting playbooks.

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Target & convert the right prospects

Find the right leads faster with the Buyer Identification Agent, keep them engaged with proven Cadence frameworks, and track every interaction to sharpen your prospecting playbooks.

Learn More
Salesloft Contacts research view with AI-powered buyer recommendations highlighting key stakeholders, alongside account research tabs for Executive Summary, Sales Angles, Financials, and Current Initiatives for Wavelink.

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your next win.

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FAQs

What is sales engagement software?

Sales engagement software is a platform that helps sales teams manage, automate, and optimize their prospecting across multiple channels — email, phone, and social. It combines sales cadence tool capabilities, automation rules, and AI to help reps target the right buyers, personalize communications at scale, and track every interaction. Salesloft Cadence gives revenue teams the frameworks and intelligence they need to build reliable pipeline and deliver better buyer experiences.

What is a sales cadence, and why does it matter?

A sales cadence is a structured sequence of touchpoints — emails, calls, social messages — designed to engage prospects consistently over time. The best sales cadence balances timing, channel mix, and personalized messaging to keep buyers engaged without burning them out. A repeatable prospecting cadence means your team spends less time guessing and more time connecting with the right people at the right moment.

Does Salesloft offer sales cadence templates?

Yes. Salesloft includes a library of customizable sales cadence templates built from proven prospecting frameworks, so reps aren't starting from scratch on every campaign. Templates and snippets let teams lock in winning messaging while still leaving room for personalization — so every email cadence feels relevant, not copy-pasted.

What makes an effective prospecting cadence?

The most effective prospecting cadence is multi-channel, well-timed, and grounded in real buyer data. That means combining email cadence steps, calls, and social touchpoints at the right intervals, personalizing each step based on account research, and continuously refining your approach based on what's working. Salesloft's AI prioritizes your most engaged prospects and helps reps draft personalized messages instantly — so your sales cadence isn't just repeatable, it's built to convert.

How is Salesloft different from other sales cadence tools?

Most sales cadence tools automate prospecting — Salesloft goes further by embedding AI agents that research accounts, identify the right buyers, and draft personalized messaging in minutes. Combined with built-in dialing, meeting scheduling, and mobile access, Salesloft gives sellers everything they need to run a complete prospecting cadence from anywhere, without toggling between tools.