Conversational AI

Chatbots operate based on predefined scripts or decision trees. They respond to specific commands or keywords, so if a website visitor's input deviates from these predefined parameters, the virtual assistant might fail to provide a helpful response. AI chatbots on the other hand, can tackle complex conversations, meaning that visitors can use their own words to have a more human-like, personalized conversation. A benefit of Conversational AI technology includes understanding the intent behind user inputs, generates dynamic responses, and learns from each interaction to improve future responses.

Unlike other options in the market, Drift’s AI is trained on 100M+ B2B sales and marketing conversations, enabling more relevant, higher converting conversations and seamless context-switching for more efficient lead qualification. It’s also custom-trained for your business, quickly learning your brand's voice and responding just like your best reps. With new features powered by OpenAI, Drift is pushing the envelope on innovation to embed ChatGPT into our products so that marketers and sellers can save time and create more quality pipeline.

Conversational AI chatbots have a variety of use cases, including:

• Website concierge: De-anonymize website traffic to greet prospects and increase customer satisfaction with hyper-personalized experiences, product recommendations, and conversations, 24/7.

• Lead nurture: Serve up the right resource based on a website visitor’s company and intent to nurture them down the funnel, book more meetings, and customer lifecycle revenue.

• Self-service: Automatically answer support inquiries by answering questions and jumpstarting actions, like resetting a customer’s password, directly from chat.

• Performance optimization: Uncover conversation flow trends, topics, and insights all in one place to continually improve your marketing and sales efforts.

AI chatbots can help businesses big and small build more efficient workflows without draining their team or budget. Drift’s AI supports a range of industries and business functions, including:

• Financial Services: Greet website visitors, get them the resources they need, book meetings, and turn self-service browsing into revenue opportunities.

• Manufacturing: Share materials, direct traffic to the right product pages, answer questions, fast-track target accounts, and convert qualified buyers to leads.

• Professional Services: Provide personalized, timely conversations that boost client satisfaction and loyalty.

• Technology: Start conversations with the right leads and nurture them with the right content at the right time in the right place that drives pipeline and revenue much faster than traditional models.